Value co-creation putting people at the center
16 Sep, 2012
In the process of adopting social media mostly to connect with friends and like-minded people, consumers keep leaving behind gazillions of breadcrumbs regarding their experience with brands. It could be the quality, it could...
CUSTOMER EXPERIENCE / ENTERPRISE 2.0
1 Sep, 2012
I’ve written quite a bit about customer experience and its central role in a broader customer-centric realignment of modern enterprises. Customer experience is surely a hot topic nowadays both among vendors and consulting companies...
4 Mar, 2012
Something has changed, for ever, in the way social is seen and is going to be addressed by organizations in every part of the world. If for good or bad, you’ll judge for yourself....
