Per chi ha trovato interessante il post precedente su come misurare i ritorni dell’investimento all’interno delle communità di Customer Service, come bonus vi consiglio di dare un’occhiata a questa presentazione pubblicata gratuitamente da Natalie Petouhoff, l’autrice dello studio di Forrester e contenente molti riferimenti ad altri materiali preparati recentemente dalla nota società di ricerca in questo ambito:
- Next story La correlazione tra social media e performance finanziarie
- Previous story Il ROI delle Customer Service Communities
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